Redroc Austin
Art Direction & Design:
Lily Morales
The work spans static and motion, with a focus on translating existing brand identities into content that captures attention quickly and communicates clearly. Each piece is tailored to its audience and objective: balancing performance with strong visual storytelling.
I drove concept and execution, shaping content that aligned with broader campaign direction while staying effective at the individual post level.
Captain Pete’s Boathouse