Twin Liquors’ social presence leaned heavily promotional, limiting engagement and underselling their positioning as “experts in entertainment.”
I led a shift to a more lifestyle-driven approach — using cocktail content to express expertise, taste, and occasion-driven storytelling, while still promoting key products and supporting brand partners.
I developed a series of short-form videos that repositioned the brand as both credible and engaging on social. Each piece was styled, shot, and edited in my home studio, creating a consistent, high-quality visual system.
The result is a more dynamic presence that strengthens both brand perception and sales through content that feels as compelling as it is functional.
Art Direction:
Lily Morales
Stop Motion