Lily Morales

Twin Liquors
Redroc Austin

Art Direction, Video Capture & Editing: Lily Morales

Twin Liquors' social presence leaned heavily promotional, which limited engagement and undersold their positioning as "experts in entertainment." I led a shift toward lifestyle-driven content, using cocktail-making to convey taste, occasion, and real expertise, while still moving key products and supporting brand partners. I developed a series of short-form videos to reposition the brand as a credible, engaging voice on social, styling, shooting, and editing each piece in my home studio to hold a consistent visual standard across the feed.

The shift gave Twin Liquors a repeatable content format built around expertise rather than promotion — one that looks the part of a premium retailer and gives the channel a clear, ownable point of view.

Art Direction Content Creation Video Editing Photography

General Cocktail Videos

Halloween Themed Cocktails

Stop Motion