Lily Morales

4 Award Wins Across ADDYs & Tellys 4 Award Wins Across ADDYs & Tellys 4 Award Wins Across ADDYs & Tellys 4 Award Wins Across ADDYs & Tellys

Ripley’s Haunted Adventure
Redroc Austin 2025

Creative Director:Ken Spera

Art Direction & Design:Lily Morales

Video Editor & Animator:Lexi Vazquez

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Awards & Recognition:2026 Gold ADDY – Online/Interactive Advertising & Promotion Campaign
2026 Silver ADDY – Social Media Campaign
2026 Silver Telly – Campaign Promotional
2026 Silver Telly – Campaign B2C: Business-to-Consumer

Ripley’s Haunted Adventure sits on the grounds of a former casket factory — a compelling detail that wasn’t being fully utilized. The goal was to break through seasonal noise and drive deeper engagement, so we transformed the backstory into the idea, treating Grimsby & Streaper as a real brand to build a more immersive, story-driven experience.

We created a dedicated website where users could explore the factory’s “history,” browse caskets, and enter to win a private tour. The campaign extended across paid and organic social, digital advertising, and character development — including Piney, a custom spokes-casket.

To produce a high volume of campaign visuals efficiently, I combined AI-assisted image generation with Photoshop compositing and refinement. This approach enabled rapid concept iteration while maintaining a cohesive, art-directed aesthetic across all assets.

The result: over 3,700 entries and an immersive campaign experience that resonated far beyond the attraction itself.

Art Direction Ad Campaign Social Media Web Design