Ripley’s Haunted Adventure sits on the grounds of a former casket factory — a compelling detail that wasn’t being fully utilized. The goal was to break through seasonal noise and drive deeper engagement.
We transformed the backstory into the idea, treating Grimsby & Streaper as a real brand to build a more immersive, story-driven experience.
We created a dedicated website where users could explore the factory’s “history,” browse caskets, and enter to win a private tour. The campaign extended across paid and organic social, digital advertising, and character development — including Piney, a custom spokes-casket.
The result: over 3,700 entries and a campaign that turned narrative into engagement.
Creative Director:
Ken Spera
Art Direction & Design:
Lily Morales
Video Editor & Animator: Lexi Vazquez