Lily Morales



Helix Defense
Redroc Austin 2025
Creative Direction:
Ken Spera

Art Direction, Branding & Website Design:Lily Morales

Photographer:Charlie Carpenter Helix Defense operates in a highly technical, defense-focused space where product capabilities have to be communicated clearly and credibly. Its flagship product, STING®, is a non-lethal, soldier-programmable 40mm airburst solution built to neutralize small drone threats at close range. The challenge was to establish a brand that felt authoritative without being impenetrable, translating dense technical information into communication a non-specialist could follow.

I developed the brand system from the ground up: logo design for both Helix Defense and STING®, plus the surrounding visual identity, giving the company a recognizable foundation across every touchpoint. That system carried into a new website built to communicate product capabilities, guide users through complex information, and support the sales and marketing teams. I also produced ongoing social content and a series of infographics that turned technical data into clear, digestible visuals — positioning Helix Defense as a credible, forward-looking player in its field.

The work gives Helix a single coherent identity across web, social, and sales materials, a foundation the team can extend as the product line and its market presence grow.
Brand Strategy
     Visual Identity     Logo Design     UX/UI Design     Information Design
     Social Media






© 2026 Lily Morales     Let’s work together!                                © 2026 Lily Morales     Let’s work together!                               © 2026 Lily Morales     Let’s work together!                              © 2026 Lily Morales     Let’s work together!