Redroc Austin 2025
Creative Direction:
Ken Spera
Art Direction, Branding & Website Design:Lily Morales
Photographer:Charlie Carpenter
The challenge was to establish a brand presence that felt both authoritative and accessible, while translating dense technical information into compelling visual communication.
I developed a cohesive brand system, including logo design for both Helix and Sting®, plus visual identity, to create a strong, recognizable foundation across all touchpoints. This extended into the design of a new website, built to clearly communicate product capabilities, guide users through key information, and support both marketing and sales efforts.
Beyond the core brand and web experience, I created ongoing social media content and a series of infographics that translated complex technical data into clear, digestible visuals—helping position Helix Defense as both innovative and credible within the space.
The result is a unified brand ecosystem that brings clarity to complex information, strengthens market positioning, and supports consistent communication across digital channels.