Lily Morales

Green Guy Recycling
Redroc Austin 2024
Creative Direction:
Ken Spera & Anthony Chase

Art Direction & Website Design:Lily Morales

Video Editor:Lexi Vazquez

Photographer:Andrew Klokow

Green Guy Recycling is efficient, reliable, and customer-first — but their brand presence didn’t show it.

I led the website design, translating an approved new brand identity into a modern digital experience. Earlier in the project, I'd contributed to the identity exploration, presenting multiple directions to the client.
Brand Strategy
Identity System Website Design
Photography Direction

Their site was highly content-heavy, so the core challenge was clarity: organizing dense information into a clean, scannable interface with obvious paths for each kind of visitor. The finished site gives Green Guy a clearer, more confident digital presence — one that reads as credible to commercial and residential customers alike, and finally matches the quality of the service behind it.