Lily Morales

Green Guy Recycling
Redroc Austin 2024
Creative Direction:
Ken Spera & Anthony Chase

Art Direction & Website Design:Lily Morales

Video Editor:Lexi Vazquez

Photographer:Andrew Klokow

Green Guy Recycling is efficient, reliable, and customer-first — but their brand presence didn’t show it.

I led the website design, translating an approved new brand identity into a modern digital experience. Earlier in the project, I contributed to the identity exploration, presenting multiple directions to the client.
Brand Strategy
Identity System Website Design
Photography Direction

Their site was highly content-heavy, so the core challenge was clarity: organizing dense information into a clean, scannable interface with obvious paths for each kind of visitor. The finished site gives Green Guy a clearer, more confident digital presence — one that reads as credible to commercial and residential customers alike, and finally matches the quality of the service behind it.